Burnout in the creative field is evolving, shifting from mere fatigue to a deeper erosion of purpose and joy in work. As expectations rise, particularly with the influence of AI, it's crucial for leaders to identify early signs of burnout and foster a healthier work culture that prioritizes balance and creativity. Structural reforms are necessary to combat the systemic causes of burnout and protect the passion of creatives.

The article discusses the paradox of AI technology, which was intended to reduce work but has instead led to increased work hours and psychological pressure to remain productive. It highlights the emergence of a 996 work culture in the tech industry, driven by the relentless capabilities of AI tools, and argues that this trend fosters a mindset where rest is viewed as inefficiency rather than a necessity for creativity and well-being. The author calls for a cultural shift towards recognizing the importance of downtime in maintaining our humanity and fostering true innovation.