Brandon has unveiled a new brand identity that emphasizes a clear, confident design with vibrant colors and sharp typography. By moving away from traditional agency jargon, the agency adopts a bold and provocative tone, reflecting its future-facing mindset and focus on impactful outcomes.

Taxi Studio, founded in Bristol, demonstrates that exceptional design can thrive outside London. With a focus on creativity, strong client relationships, and a flat culture, the agency has carved out a unique identity and aims to expand its global presence.

Designers are encouraged to reject free pitching to uphold the value of their work and creativity. The Design Business Association emphasizes that this practice harms both agencies and clients, and industry leaders suggest building strong relationships and clearly defining agency strengths to avoid the expectation of unpaid pitches.

The article explores the evolving capabilities of AI, particularly in the realms of taste and creativity, suggesting that while AI may surpass humans in skills and pattern recognition, human agency remains a unique advantage. It argues that taste, often considered a human stronghold, may be more replicable by AI than we believe, but the intrinsic motivation and purpose behind human actions are irreplaceable. Ultimately, it emphasizes the importance of human agency in directing technology towards meaningful outcomes.

Simon Dixon of DixonBaxi discusses the agency's core philosophy of "design for life," emphasizing the importance of democratized design and thoughtful client relationships. He highlights how their values shape their work and the significance of patience and insight in creative processes, particularly in projects with brands like AC Milan and Formula 1.