Shutterstock has unveiled a sleek new brand identity, moving away from its traditional stock image roots to embrace a broader role in creative content and generative AI. The rebranding includes a modern logo and color palette, alongside the introduction of a "Generative AI Pro" tier designed to enhance creative processes for businesses.

DC Comics co-publisher Jim Lee has publicly pledged that the company will not use generative AI technologies for creating its comic books, emphasizing the importance of human creativity in storytelling and art. This stance reflects broader concerns within the industry about the impact of AI on creative jobs and the authenticity of artistic expression.