The article emphasizes the importance of a full-funnel approach to SEO, advocating for strategies that address every stage of the customer journey rather than focusing solely on top-of-funnel tactics. By integrating SEO with the entire funnel, businesses can enhance user experience, improve conversion rates, and drive sustainable growth.

An analysis of 50 websites reveals that AI Overviews and LLMs have increased homepage traffic by 10.7%, despite a decline in overall site traffic. The study suggests that while top-funnel clicks may be decreasing, bottom-funnel traffic is increasing, which can lead to higher conversion rates for brands with strong SEO strategies.