The article discusses what constitutes a good conversion rate for landing pages, emphasizing the importance of industry benchmarks and the factors that can influence conversion rates. It also provides insights on how to improve conversions through effective design and messaging strategies.
Many B2B landing pages fail to convert due to common issues such as weak messaging, excessive text, and misplaced forms. By implementing straightforward fixes, like aligning messaging with visitor intent and reducing distractions, businesses can significantly improve their landing page effectiveness and conversion rates.