Effective BOFU (bottom of funnel) content should focus on addressing customer pain points rather than simply listing product features. A successful approach includes defining the customer's challenge, illustrating how a product or feature provides a solution, and offering social proof to reinforce the message. This strategy emphasizes storytelling and understanding the customer's needs over a straightforward sales pitch.

Traditional TOFU–MOFU–BOFU frameworks limit growth by assuming buyers follow a linear path through content stages. Instead, marketers should focus on creating content that builds mental availability and remains memorable when potential buyers experience pain, ultimately shifting to a model that emphasizes a "marketing waiting room" and a "sales room" approach. This change allows for a more realistic understanding of buyer behavior and improves overall engagement and conversion.