Community engagement can significantly enhance SEO efforts by fostering relationships, generating backlinks, and improving brand visibility. By actively participating in online communities, businesses can not only build trust but also attract a loyal audience that contributes to their overall success. Creating valuable content and sharing it within these communities can lead to increased traffic and higher search engine rankings.

Marketers are misinterpreting Gen Z's relationship with brands, believing they are not loyal and dislike advertising. However, CMOs emphasize the importance of creating engaging content and establishing authentic dialogues with this demographic, which values community and meaningful interactions over traditional advertising methods. Strategies that resonate culturally and tap into existing online communities are crucial for connecting with Gen Z consumers.