Molly Godfrey shares her systematic approach to creating consistent LinkedIn content, which includes selecting a "hero" post, repurposing an old post, and crafting a low-effort post each week. She emphasizes the importance of preparation and acknowledges that not every post needs to be a masterpiece, allowing for flexibility and creativity in her writing routine.

The article discusses strategies for creating content that is optimized for ranking in search engines, particularly focusing on the use of large language models (LLMs) to enhance writing quality and relevance. It emphasizes the importance of understanding audience needs and leveraging LLM capabilities to produce engaging and informative material that stands out in a crowded digital landscape.