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Lucas Yiu, former head of Loewe’s TikTok strategy, explains how he broke luxury conventions by using raw, iPhone-shot videos that drove tens of millions of views. He covers winning internal buy-in, picking creators by vibe, and why authentic, organic content outperforms polished campaigns, then shares his new consultancy focus and future social trends.
+ luxury-fashion
+ tiktok-strategy
+ social-media
content-creation
+ influencer-marketing
tldr-a-byte-sized-daily-tech-newsletter