Originality in the age of AI-driven search may not lead to visibility and recognition as large language models (LLMs) tend to favor consensus over unique ideas. This phenomenon, termed "LLM flattening," results in original concepts being absorbed into a generalized pool of knowledge, diminishing their discoverability and the attribution to their creators. To navigate this landscape, content creators should clearly label and distribute their ideas, ensuring they are recognized and referenced in future discussions.

The article provides strategies for enhancing the visibility and appeal of content in a crowded digital landscape. It emphasizes the importance of originality, engaging storytelling, and effective use of visuals to capture and retain audience attention. Practical tips are offered for content creators seeking to differentiate their work.