This article lists 15 AI tools that B2B marketers frequently use to enhance productivity and streamline workflows. Each tool is accompanied by practical use cases, showcasing how they can tackle specific tasks efficiently. The focus is on tools that save time and require minimal setup.

B2B marketing strategies that are currently effective include leveraging AI for personalized account-based marketing (ABM), engaging in-person at events, creating behind-the-scenes vertical videos, and utilizing employee-generated content on platforms like LinkedIn. Other tactics involve using intent data for timely outreach, developing interactive tools, and investing in revenue operations to measure true deal-driving metrics.

A practical guide for B2B social media managers, "A social media manager's guide to executive advocacy on LinkedIn" provides step-by-step instructions for building and scaling effective executive advocacy programs. It covers essential topics such as optimizing LinkedIn profiles, creating authentic content, and utilizing technology to measure impact and ROI.