B2B marketing strategies that are currently effective include leveraging AI for personalized account-based marketing (ABM), engaging in-person at events, creating behind-the-scenes vertical videos, and utilizing employee-generated content on platforms like LinkedIn. Other tactics involve using intent data for timely outreach, developing interactive tools, and investing in revenue operations to measure true deal-driving metrics.

A practical guide for B2B social media managers, "A social media manager's guide to executive advocacy on LinkedIn" provides step-by-step instructions for building and scaling effective executive advocacy programs. It covers essential topics such as optimizing LinkedIn profiles, creating authentic content, and utilizing technology to measure impact and ROI.