A logo that visually represents a brand's offerings can significantly increase consumer purchasing likelihood. For instance, a donut-shaped logo would be effective for a donut shop, as it immediately conveys the product being sold.

A study highlighted that the visual design of product packaging significantly impacts consumer response, with structured designs driving 39% more clicks for serious branding and unstructured designs boosting clicks by 25% for fun brands. Aligning design with brand messaging enhances consumer trust and effectiveness in marketing. Key design recommendations are provided based on the nature of the product being sold.