A TikTok-commissioned report reveals that 70% of luxury shoppers on the platform have spent over £1,000 on a fashion item after engaging with peer-led content. While TikTok is influencing luxury purchases through user-generated content and creator videos, immediate purchases remain low, with many shoppers saving content for later. Despite current economic concerns, ultra-luxury goods are expected to maintain strong sales.

Nearly one-third of TikTok users have made purchases on TikTok Shop in the past year, with most spending under $50. The survey reveals that shoppers aged 35 to 54 are the most active, driven primarily by discounts rather than influencer culture, while TikTok Live continues to be a leading platform for live shopping.