Nearly one-third of TikTok users have made purchases on TikTok Shop in the past year, with most spending under $50. The survey reveals that shoppers aged 35 to 54 are the most active, driven primarily by discounts rather than influencer culture, while TikTok Live continues to be a leading platform for live shopping.

The Gruen Effect describes how retail environments are designed to stimulate consumer spending through psychological manipulation, creating a sense of disorientation that encourages impulse purchases. By strategically arranging products and using sensory stimuli, retailers aim to enhance the shopping experience and maximize sales. Understanding this effect can help consumers make more informed purchasing decisions.