U.S. merchants often fail to convert European consumers due to cultural differences and varying shopping preferences across countries. Each market, from Germany to Southern Europe, has unique expectations regarding payment methods, language, and delivery. True localization is essential for success in these diverse markets.

Criteo's partnership with agencies focuses on enhancing e-commerce performance through innovative conversion and consideration campaigns. A survey of 6,000 consumers reveals the importance of emotional connections in online shopping, highlighting the need for brands to create spontaneous and joyful discovery experiences for shoppers.