A logo that visually represents a brand's offerings can significantly increase consumer purchasing likelihood. For instance, a donut-shaped logo would be effective for a donut shop, as it immediately conveys the product being sold.

Dopamine packaging is the latest trend that captivates consumers with vibrant colors, bold shapes, and eye-catching designs, making products feel irresistible. This style contrasts sharply with the minimalistic packaging that has been prevalent and influences purchasing decisions significantly. Many shoppers openly admit that attractive packaging often leads them to buy products they may not even need.

Liquid Death has successfully positioned itself as a lifestyle brand by marketing its mountain water in a unique, edgy way that resonates with consumers seeking authenticity and rebellion against traditional beverage options. The brand's clever packaging and marketing strategies tap into cultural trends, making it appealing to a younger demographic that values both sustainability and distinctiveness.