This article discusses how marketing is evolving from the attention economy to the intent economy, driven by AI. It introduces a four-part model for brands to respond to consumer needs in real time, focusing on relevance, distinctiveness, differentiation, and becoming the default option for customers.

This article discusses how people increasingly view AI models like ChatGPT as trusted advisors rather than simple search tools. It highlights a shift in consumer behavior toward seeking advice on purchases and decisions, mirroring the way they interact with influencers. Brands need to focus on building credibility and clarity to earn trust from these AI systems.

This article explores how successful products, like Gruns gummy vitamins, use human psychology to turn guilt into pleasure. It discusses strategies for both enterprise and consumer markets, emphasizing the importance of redesigning tasks and indulgences to make them more enjoyable or guilt-free.

Simile has secured $100 million to develop AI tools aimed at predicting human behavior, such as consumer buying patterns. The company emerged from stealth mode, using AI models trained on interviews and historical data to simulate decisions based on real preferences. CVS is already testing Simile's service to optimize product stocking.

This article outlines key digital marketing trends for 2026, including the impact of AI on consumer behavior, the importance of immediate rewards for consumers, and the rise of nostalgic remixes in branding. It emphasizes the need for brands to adapt their strategies to engage younger audiences and provide tangible, sustainable value.

Banks risk losing up to $170 billion in profits due to consumers increasingly utilizing AI to optimize their finances, according to a McKinsey report. The shift towards AI-driven financial decision-making could significantly impact revenue from low-interest accounts unless banks adapt their services. While initial AI implementation may reduce operating costs by 15-20%, these savings are expected to diminish over time as competition increases.

The article discusses the impact of artificial intelligence subscriptions on the market, highlighting how users may experience a "short squeeze" as demand for AI services increases while supply becomes restricted. It examines the implications for both consumers and providers in an evolving digital landscape.