The article discusses effective strategies for maintaining consistency in social media posting, emphasizing the importance of planning, repurposing content, and developing a content calendar. It offers practical tips and reminders to help marketers and businesses create a steady flow of relevant posts to engage their audience.

Molly Godfrey shares her systematic approach to creating consistent LinkedIn content, which includes selecting a "hero" post, repurposing an old post, and crafting a low-effort post each week. She emphasizes the importance of preparation and acknowledges that not every post needs to be a masterpiece, allowing for flexibility and creativity in her writing routine.