Playing defense in marketing can lead to hidden costs that undermine a company's growth. By focusing too much on protecting existing market share rather than pursuing new opportunities, businesses may stifle innovation and ultimately lose competitive advantage. A balanced approach that encourages proactive strategies is essential for sustainable success.

The article discusses the effectiveness of employee advocacy programs, particularly on LinkedIn, highlighting a successful competition that generated over 7 million impressions and increased brand engagement. It provides a playbook for implementing such programs, emphasizing the importance of incentives, gamification, and enabling employee participation without making it mandatory. The unexpected benefits of fostering team collaboration and enhancing employee visibility are also noted.

Winning consumer attention requires understanding the dynamics of engagement and competition in the digital landscape. Companies must strategically allocate their resources to capture and retain interest, focusing on creating meaningful interactions that resonate with their target audiences. The article emphasizes the need for businesses to prioritize and measure the effectiveness of their attention-grabbing strategies.