A recent ruling has deemed Google's ad tech business a monopoly, raising questions about potential remedies for its anticompetitive practices. While increased competition could benefit publishers and non-Google ad tech providers, there are concerns about the immediate impacts on ad payouts and the potential loss of free ad server access for publishers. As the situation evolves, optimism about regulatory changes exists, but actual remedies may take time to materialize.

The article discusses Google's recent actions that seem to limit competition in the tech industry, raising concerns about monopolistic practices and the impact on innovation. It highlights the implications for consumers and smaller companies who may struggle to compete against Google's dominance.

Google is in the final phase of an antitrust case focusing on its dominance in digital advertising. U.S. District Judge Leonie Brinkema is evaluating potential remedies to enhance competition in the ad tech market, following earlier rulings that found Google had illegally monopolized online auction technology.