Small markets can offer greater opportunities for wealth creation compared to large markets, as they allow for stable competition and relative scale advantages. The article explains how being one of a few major players in a small market can lead to significant earnings without the threat of larger competitors, making it easier to achieve substantial financial success.

The blog post reflects on the author's experiences at McKinsey and how they influenced the development of their second startup. It discusses the lessons learned and strategies adopted from the consulting environment that shaped their entrepreneurial journey. The author emphasizes the importance of understanding competition and leveraging insights gained from previous roles.

Early-stage founders often misidentify their main competitors, focusing on similar startups instead of the real alternatives users rely on, such as spreadsheets or informal solutions. To succeed, entrepreneurs should understand these alternatives and develop offerings that clearly demonstrate their value over existing methods. Engaging with potential users to uncover their current problem-solving strategies is crucial for identifying true competition.

Participating in a Startup Weekend competition in Italy, the team developed and pitched their startup idea, Fitravel, which addresses the challenge of maintaining fitness routines while traveling. They learned key lessons in problem identification, market research, and effective pitching, ultimately securing first place in the competition.