ChatGPT has seen a significant decline in traffic referrals, dropping by 50% over a two-month period. The decrease raises concerns about the sustainability of its user engagement and could signal challenges in maintaining its popularity in the long term. Analysts suggest that changes in user behavior and competition may be contributing factors to this trend.

OpenAI has altered its pricing structure for the enterprise version of ChatGPT, shifting from a fixed price to a credits system that allows users to purchase upgrades and additional features. This change aims to make the product more accessible for companies as competition in the AI sector intensifies, with reported discounts on subscriptions ranging from 10% to 20%.