Airbnb is enhancing its platform by introducing features that allow users to connect with other travelers, fostering a more social experience. This shift aims to build a community among users, enabling them to share tips, experiences, and recommendations. The update reflects a broader trend in the travel industry towards more interactive and community-driven services.

Koto's redesign for Tripadvisor focuses on authentic travel experiences and the voices of its vast community of reviewers. By using relatable imagery and a warmer, friendlier tone, the new identity aims to foster genuine connections with users while enhancing brand visibility without losing its essence.