Influencers like Brandon Edelman and Danielle Pheloung are transforming traditional brand trips into intimate experiences for their followers. By hosting events such as “Bran Trip” and workout classes, they are fostering community engagement and providing real-life interactions that reflect their personal brands. This shift highlights a growing trend where online influencers are focusing on access and connection over sheer follower numbers.
influencers ✓
+ brand-trips
community ✓
engagement ✓
creator-economy ✓