EIGA has developed an energetic brand for Hanover, aiming to unify the city's diverse cultural sectors and engage its community. Through workshops and discussions, they gathered insights from local stakeholders to create a brand that reflects Hanover's identity and fosters enthusiasm for change.

Design studios are increasingly moving beyond client work to establish their own platforms, engaging in cultural discourse through podcasts, workshops, and festivals. This shift allows them to amplify their values, foster community conversations, and reshape client relationships while navigating the challenges of balancing their creative work with these initiatives.