TrueKind aimed to create a unique skincare website that emphasizes honest skincare over commercial tactics, leading to a thoughtful design process focused on moodboards, typography, and balanced animations. The project involved collaboration with a supportive client and a skilled developer, resulting in a visually fresh site that garnered multiple awards, though it later adapted to simpler designs for broader appeal.
skincare ✓
web-design ✓
animation ✓
+ branding
collaboration ✓