Vibe coding, the trend of creating internal tools for specific teams, often leads to scalability issues and inefficiencies, particularly for marketing teams. Instead of building custom solutions, it's recommended to collaborate with end users and consider existing out-of-the-box tools to ensure long-term effectiveness and support. Emphasizing a buy-over-build strategy can save time and improve overall productivity.

Designers are encouraged to explore the creative potential of vibe coding, which allows individuals with limited coding experience to create digital products using AI. However, caution is necessary due to ethical concerns, the need for human validation, and the importance of collaboration between designers and developers.

The emergence of AI-powered design tools like Bolt, Lovable, V0, and Figma Make is revolutionizing software design by enabling rapid prototyping and fostering closer collaboration between designers and engineers. This shift, characterized by concepts like 'vibe coding,' challenges traditional design processes and emphasizes adaptability and judgment over technical experience. As the role of designers evolves, the focus will increasingly shift towards strategic contributions rather than production work.

Vibe coding is an innovative approach that allows designers to create digital experiences by expressing interaction goals in natural language, with AI translating those into working prototypes. This method enhances collaboration between designers and developers, fosters rapid prototyping, and encourages a culture of experimentation and inclusivity in design processes. Quirine van Walt Meijer explains how her team uses vibe coding to transform traditional design workflows and address accessibility from the start.