This webinar discusses how CTOs and CHROs can work together to improve AI adoption and achieve better business outcomes. Despite significant investment in AI, most companies aren't seeing a return on that investment. The session will cover strategies for enhancing collaboration and driving meaningful innovation.

Marketing leaders believe social media can impact business goals, but many struggle to connect social metrics to outcomes, increasing pressure on social marketers to demonstrate ROI. Key findings reveal a need for better insights sharing, a focus on quality content rather than quantity, and stronger integration of social data across departments.