MoMA has collaborated with Mattel to transform famous art masterpieces into playful, pop culture-inspired designs. This project aims to make high art more accessible and engaging for a broader audience, blending classic artistry with contemporary toy culture. The initiative showcases how art can be reimagined and celebrated in various forms.

OpenAI and Mattel have partnered to integrate generative AI into toy-making and content creation, enhancing the interactivity and creativity of toys. This collaboration aims to leverage AI technology to create personalized play experiences for children, blending digital and physical play.