The creative industry is shifting towards valuing generalists who can integrate various skills and understand the holistic relationship between brand, culture, and technology. While specialization is not disappearing, the ability to collaborate and adapt across disciplines, especially with the rise of AI, is becoming increasingly important for future success.

Designers are evolving into design engineers as AI tools enable them to prototype and modify projects more independently. This shift allows for greater collaboration across roles, with designers taking on coding tasks and product managers creating initial prototypes without waiting for professional input. However, while AI can assist in execution, the need for design expertise and taste remains crucial.