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This article argues that the best creative work arises from human collaboration, emotion and genuine passion rather than polished perfection or overreliance on AI. It highlights real-world examples—from Rakeem Russell’s culturally rooted campaigns to A24’s immersive world-building—and urges designers to balance AI tools with personal touch and storytelling.
+ human-connection
emotion-led
collaboration
+ creative-process
+ design-practice
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