David Kelley discusses his career in design and his belief that everyone has the potential to be creative. He reflects on his work with Apple, the founding of Stanford's d.school, and the importance of removing barriers to creativity.

As design tools become widely accessible, the role of professional designers is evolving from sole creators to essential educators and system-builders. This shift necessitates a focus on maintaining design quality and brand consistency while empowering non-designers across various business functions to contribute creatively. The future of design emphasizes collaboration, inclusivity, and strategic leadership.