The creative industry is shifting towards valuing generalists who can integrate various skills and understand the holistic relationship between brand, culture, and technology. While specialization is not disappearing, the ability to collaborate and adapt across disciplines, especially with the rise of AI, is becoming increasingly important for future success.

Client briefs in the creative industry are evolving, often becoming longer and more detailed, which can lead to confusion and misalignment among creative teams. While some industry professionals express concerns about the quality and clarity of briefs, others note a growing awareness among clients regarding their needs, suggesting a potential improvement in how briefs are constructed. The ongoing debate highlights the complex relationship between creativity and the briefing process, emphasizing the importance of clear communication and collaboration.

Printmaking is experiencing a renaissance as artists and designers increasingly recognize the value and craft of printmakers and presses. The article explores the evolving dynamics of the print industry, highlighting the collaboration between artists and printmakers, the challenges faced in maintaining traditional skills, and the potential future of print in a predominantly digital world.