OpenAI is testing a watermark feature for its Image Generation model within the ChatGPT 4o framework, primarily due to the popularity of users generating Studio Ghibli-style art. The watermark will be applied to images created by free users, while ChatGPT Plus subscribers will have the option to save images without the watermark. There are ongoing developments for an ImageGen API, allowing developers to create their own applications.

A recent controversy has emerged involving Studio Ghibli and the use of AI tools like ChatGPT, as fans and creators express concerns over the potential impact on creativity and the authenticity of artistic expression. The discussion highlights the tension between technological advancements in content creation and the traditional methods valued by artists and enthusiasts alike.