Ahrefs has launched a new MCP server that allows users with Lite+ plans to directly connect ChatGPT for SEO analysis. By following specific setup steps, marketers can ask ChatGPT questions regarding their Ahrefs data, enabling more efficient analysis of traffic trends, competitors, and content themes. This integration is viewed as a significant advancement for marketers looking to leverage AI in their data analysis processes.

ChatGPT has launched a new web browser called Atlas that enhances user experience by summarizing sites, pulling out stats, and answering questions. Marketers need to optimize their websites for this AI-driven tool to stay competitive, as Atlas is expected to become widely adopted and change web design and SEO practices significantly.