ChatGPT introduces Instant Checkout, allowing users to purchase products directly within the chat interface. The Agentic Commerce Protocol facilitates seamless transactions while keeping merchants in control of customer relationships and payment processing. This innovation aims to enhance the shopping experience by blending AI assistance with e-commerce.

OpenAI's new "Instant Checkout" feature utilizes the "Agentic Commerce Protocol" (ACP) to enable ChatGPT to facilitate secure purchases across various ecommerce platforms. Merchants can optimize product data through structured feeds that include essential fields such as title, description, price, and unique attributes like popularity score and return rate, enhancing discoverability in conversational search. This shift towards AI-driven ecommerce may significantly influence keyword intent strategies in the near future.