AI assistants frequently lead users to 404 error pages, with ChatGPT having the highest rate among them at 1.01%. Compared to Google’s base rate of 0.15%, AI assistants send users to 404 pages at a rate 2.87 times higher. The findings suggest that many links cited by AI may be hallucinated or no longer valid, impacting website traffic minimally but warranting attention for optimization.
+ ai
404-errors ✓
chatgpt ✓
hallucination ✓
web-analytics ✓