The article discusses how to effectively track traffic generated by ChatGPT in Google Analytics 4 (GA4). It provides step-by-step guidance on setting up parameters and utilizing events to measure engagement and conversions from users interacting with ChatGPT. Key insights include adjusting tracking codes and analyzing user behavior to enhance marketing strategies.

The article discusses strategies for recovering traffic lost due to 404 errors when users attempt to access ChatGPT pages. It emphasizes the importance of utilizing Google Analytics 4 (GA4) to track and analyze these errors, allowing webmasters to proactively address and redirect users to relevant content. By implementing effective recovery tactics, businesses can enhance user experience and retain site visitors.