ChatGPT has introduced a new feature in its "GPT-5 Thinking" that allows users to select between different reasoning modes: Standard, Extended, Light, and Heavy, depending on their needs and account type. While most users may not need to adjust these settings, advanced users can benefit from greater control over the AI's output speed and depth of reasoning, enhancing their workflow efficiency.

The author shares their method of managing emails using ChatGPT with a Gmail Connector, allowing them to summarize and draft replies to unopened emails after family time. They appreciate the efficiency this brings to their inbox routine, although they also raise concerns about data privacy and the implications of relying on AI for communication.

OpenAI's ChatGPT Agent combines deep research capabilities with user-friendly functionality, allowing it to perform complex tasks such as analyzing customer feedback and generating reports. While it offers significant advantages, its use remains less frequent compared to other tools, and it faces competition from browser-integrated AI solutions.

The article discusses when to use ChatGPT Projects versus GPTs, highlighting their respective strengths and ideal use cases. GPTs are best for collaboration, external integrations, and simple tasks, while Projects are preferable for individual workflows requiring organization and model control. The author shares personal experiences and insights about navigating these tools effectively.

The article discusses how ChatGPT can be utilized for competitive analysis in journalism and marketing. It highlights various strategies for leveraging AI to gather insights on competitors, optimize content, and improve audience engagement. Practical examples and tips are provided to help professionals implement these techniques effectively.

OpenAI is expanding its cloud infrastructure for ChatGPT by incorporating Google's cloud services alongside existing partnerships with Microsoft, CoreWeave, and Oracle. This move aims to meet the increasing demand for computing power as OpenAI's relationship with Microsoft has shifted to a more competitive dynamic. The Google Cloud Platform will support ChatGPT operations in multiple countries, enhancing Google's position in the cloud market.

OpenAI has partnered with the U.S. General Services Administration to offer ChatGPT Enterprise to the entire federal workforce for just $1 per agency over the next year. This initiative aims to enhance efficiency in government operations by providing advanced AI tools to public servants.

The new "Branch in new chat" feature in ChatGPT allows users to create separate threads for fact-checking AI-generated content, helping to keep the original conversation clean and organized. By using this feature, users can compile verifiable claims to enhance the reliability of AI outputs and improve the overall trust in the information provided.

Airbnb CEO Brian Chesky stated that the company has not integrated OpenAI's ChatGPT into its app due to the tools not being ready for such a partnership. Chesky highlighted the need for a robust platform that allows seamless interaction within the ChatGPT chatbot and mentioned ongoing improvements to Airbnb's AI customer service tools, which have significantly reduced the need for live representatives. Additionally, Airbnb is expanding its social features to enhance user connections and travel recommendations.

The post encourages marketers to share lesser-known capabilities of AI tools like ChatGPT, Claude, Gemini, and Copilot. It highlights innovative uses such as generating QR codes, analyzing music, and conducting detailed nutritional assessments, while inviting community contributions to create a valuable resource of insights.