Analysis of anonymized AI chat data shows that when platforms like ChatGPT or Gemini actively recommend your brand, new users become roughly twice as likely to search you, visit your site, or view your products compared to mere mentions. The lift varies by platform, placement, and framing, with “best” or first-listed recommendations driving the highest follow-up intent.

• When AI chatbots actively recommend a brand (vs. just mentioning it), users become roughly twice as likely to search for it, visit its site, or view its products—effects platforms usually misattribute to "organic" or "direct" traffic.
• ChatGPT recommendations drive far stronger downstream action (up to 267% lift in retailer page views) than Gemini's, which barely moves site visits and doesn't boost retailer views at all—likely because ChatGPT's user base skews more purchase-ready.
• The biggest gains come from converting new audiences with no prior brand interest, not from re-engaging existing customers.