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This article details the evolution of Amazon's advertising business, which started hesitantly in 2006 and has now become a major player in digital advertising. It highlights key decisions and challenges faced by the company as it transitioned from outsourcing ads to becoming a dominant force alongside Google and Facebook.
Amazon is set to eliminate up to 30,000 corporate positions, aimed at reducing expenses following overhiring during the pandemic. This move represents nearly 10% of its corporate workforce, marking the company's largest reduction since late 2022.