The article argues that buying software means paying for someone else's expertise in managing complex problems rather than just obtaining a solution. With generative AI lowering the barriers to building custom solutions, companies risk losing focus if they try to develop everything in-house. Ultimately, this could lead to a market where everyone is building but no one is buying.

NetSuite has outlined its strategic plans during the SuiteWorld event, focusing on enhancements to its cloud-based ERP solutions. The company aims to improve user experience and expand its market reach through innovative features and integrations.