The article discusses the concept of "zero waste" in the context of go-to-market (GTM) strategies, emphasizing the importance of sustainable practices in business operations. It explores how adopting a zero waste mindset can lead to more efficient resource management and enhanced brand reputation. Practical examples and actionable insights are provided for businesses looking to implement these strategies effectively.

Achieving product-market fit (PMF) requires collaboration between product and go-to-market (GTM) teams throughout various stages of the PMF cycle. By aligning their efforts, these teams can leverage insights from both product development and market feedback, ensuring that products not only meet functional needs but also succeed commercially in a competitive landscape. Clear ownership of responsibilities is essential, as is recognizing the full unit involved in product creation, rather than attributing it to a single product manager.