A hair care brand creatively turned adverse weather conditions into an engaging marketing opportunity by hosting an event that resonated with its audience. The brand utilized the unexpected weather to enhance its promotional strategy, demonstrating adaptability and innovation in its marketing approach.

Launching unrelated mini-products can enhance a brand's coolness and distinctiveness by surprising consumers and evoking humor. Research shows that brands perceived as cool often benefit from creative extensions that diverge from their core offerings, such as KFC's fried chicken-scented nail polish. However, the effectiveness may vary based on brand recognition, target audience, and cultural perceptions of coolness.