Mike Cessario, founder of Liquid Death, discusses his unique approach to branding by leveraging humor and entertainment in a crowded beverage market. He emphasizes that product differences are minimal and highlights the challenges of distribution in the beverage industry.

This article discusses the redesign of innocent's Super Smoothies packaging, focusing on restoring the brand's simplicity and clarity. The new design emphasizes a redrawn character, a softer wordmark, and vibrant backgrounds to enhance flavor appeal and brand recognition. The goal was to cut through clutter and reinforce the brand's identity.