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The article argues that enterprises should measure AI infrastructure economics by cost per token rather than raw compute metrics like FLOPS per dollar. It shows how maximizing delivered tokens—through hardware, software and system optimizations—drives down real-world cost and boosts revenue, citing NVIDIA Blackwell’s 35× lower token cost versus Hopper.
- Cost per token (total infra cost ÷ tokens generated), not FLOPS/dollar or GPU hourly rate, is the real measure of AI infrastructure efficiency.
- Blackwell GB300 NVL72 costs almost 2x more per GPU-hour than Hopper H200 ($2.65 vs $1.41), but delivers 65x the tokens/sec per GPU (6,000 vs 90).
- That throughput gap translates to 50x more tokens per megawatt and a 35x lower cost per million tokens ($0.12 vs $4.20).
- Techniques like FP4 precision, speculative decoding, KV-cache offloading, and disaggregated serving are necessary, not optional, to actually achieve these lower token costs.