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# b2b → distribution

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A Marketing Director told me yesterday: “We’re sitting on so much unused content, it’s insane.” Most teams have a BIG distribution problem, and it's costing them more than they realize. Marketers… | Niels van Melick | 21 comments

This article discusses the common issue of marketers creating vast amounts of content without effectively promoting it. It outlines a structured approach to content distribution that emphasizes leveraging subject matter experts and personal LinkedIn profiles to enhance visibility and engagement.
Saved by tldr-importer · Last saved February 14, 2026 · 3 min read
+ content-strategy distribution ✓ b2b ✓ + marketing + employee-advocacy