Harder-to-use interfaces can enhance user engagement and outcomes in both B2B and B2C contexts by introducing "desirable difficulties." Research on disfluent fonts suggests that cognitive strain can lead to deeper processing and improved problem-solving when users are motivated. The key is to intentionally design complexity that aligns with user goals, promoting better decision-making and learning.

Transitioning from B2C to B2B product management reveals both shared strategic principles and distinct execution differences. Key similarities include blended audience considerations and collaborative development, while differences revolve around audience input dynamics, risk calculations, and expansion trajectories. Understanding these nuances enables product managers to adapt their strategies effectively without losing sight of foundational principles.