This article outlines Oktopost's offerings for B2B social media management, highlighting their tools for engagement, analytics, and employee advocacy. It details two pricing packages and emphasizes tailored support for larger organizations.

LinkedIn has launched its Company Intelligence API, enabling B2B marketers to measure impact more effectively by focusing on company-level engagement rather than individual leads. This strategic shift allows for better attribution accuracy and insights into the entire buyer journey, addressing the complexities of modern B2B decision-making. Early adopters report significant improvements in reaching companies and generating qualified leads.