Higgsfield launched Supercomputer 2.0, an enterprise marketing automation agent built on NVIDIA’s Agent Toolkit that handles ideation, creative production and posting in one interface. It orchestrates over 35 image, audio and video models with policy guardrails and permission controls, claiming adoption by 78% of Fortune 500 firms and 12,000 businesses worldwide. To prove its speed, the startup used the platform to produce a 95-minute AI-generated film in just 14 days.

• Higgsfield's new NVIDIA-built agent claims 78% of Fortune 500 companies as users, but that figure is self-reported with no third-party audit.
• A 15-person team used the platform to make a 95-minute AI film (Hell Grind) in 14 days for under $500,000, which premiered at Cannes.
• Despite McKinsey estimating agentic AI could handle two-thirds of marketing work, fewer than 10% of CMOs have actually deployed full end-to-end AI workflows, highlighting a gap between hype and adoption.
• Higgsfield faces competition from well-funded rivals and especially Meta's Advantage+, which already reaches 8 million advertisers.